In addition to the foregoing content, your business plan should:
- Provide enough detail to persuade the USCIS that your company can create jobs in the United States. This one factor has the potential to generate quite a bit of traction with the USCIS.
- Describe in detail your company’s industry, market position, organizational structure, personnel (including job responsibilities and the experience level of key employees) and labor costs.
- List the exact amount of capital that has been invested (or will be invested) in the company, and describe in detail the source of this capital. You will need to prove that the capital invested in your company comes from a legal source, and show how the invested capital is at risk if the business fails.
- Include a well-documented, well-researched market or industry analysis that describes your company’s target market and customers.
- A detailed analysis of the US company’s market competitors, including potential competitors.
- A detailed sales and marketing strategy.
- A clear explanation of how your business operates and how your company’s products are monetized.
Avoid making any claims that you cannot back up with independent evidence — pretend, for example, that you are making an SEC filing. None of the information you provide should be in any way inconsistent with other information contained anywhere in the L-1 visa application. Ideally your business plan should be prepared by a professional who understands the requirements, and reviewed by a competent immigration lawyer with experience handling L-1 applications.